In 2023, Crew Dog started as a side project between two Yale rowers who wanted something fresher and more meaningful than the usual campus and team merch recycling the same designs year after year.  We wanted something different. Something more subtle. A garment you could wear on campus to show your team pride, but also wear off campus. Something stylish, but no less meaningful, which led to our first design, a modern take on the Yale bulldog.

What started as a one-off design quickly gained traction. Our early momentum became a mission: to create high-quality original garments that help people represent their crews whether it be their school, campus group, or broader community. From a shared vision between teammates, Crew Dog has grown into a brand that celebrates uniqueness, creativity, authenticity and timelessness, delivering a modern yet nostalgic aesthetic that resonates with student groups, alumni, and college fans across the country.

We're now in 30+ bookstores and licensed at 90+ schools and growing quickly. We invite you to join our crew by buying an item, sending us an email, or following our social media. Thank you for you support!

Featured on Business Insider: Yale Undergraduates Launch Crew Dog, a Unique Collegiate Apparel Brand